Design Force were thrilled to hear that one of its favourite client Stonewater had been shortlisted for 2 awards in the Central & North region by the Institute of Internal Communications for their fantastic campaign – THE GRID – bringing digital transformation to life through organisational game-play.
The awards celebrate the best in internal communication. Nominated in 2 categories – Best Campaign and Employee Event of the Year. The organisation is up against some of the biggest organisations in the UK such as Mercedes Benz, Vodaphone and Volkswagen to name a few,,,
Stonewater’s brief to Design Force Associates, THE GRID’S creators, was to devise an interactive ‘snakes and ladders/dungeons and dragons-style’ table game which in bringing the organisation’s digital journey to life, would inform, engage and inspire colleagues.
Design Force Associates responded with THE GRID, an imaginative and interactive game based on film TRON where players are transported into a digital universe to play on the game grid.
“Our aim was to create a change from the usual format of sitting and looking at a screen,” explains Simon Brindle, Managing Director at Design Force. “THE GRID encouraged staff to engage and collaborate with one another.”
“The enthusiasm colleagues demonstrated playing THE GRID was inspiring,” says Jenny Sawyer, Stonewater’s Director of People and Organisational Development. “Over 2000 individual responses were captured on the day. These have been collated and analysed and a digital communications and engagement strategy has been developed.”
The strategy will reinforce the overall vision for digital within Stonewater and will support a new digital culture across the organisation.
Colleagues will also have the opportunity to embed themselves further through the introduction of a Discover Digital Passport. The passport has been designed so that they can manage their own personal digital journey, understand the key elements of the programme and enable them to ‘Think Digital, Act Digital, Be Digital’.
The countdown clock is set for the awards to blast off from the National Space Centre, Leicester on Thursday 1st of March 2018.
To find out more about the awards https://www.ioic.org.uk/industry-news/central-north-awards-2018-shortlist-announced
To find out more about Stonewater https://www.stonewater.org/
To find out more about THE GRID and Design Force http://www.digitalgameplay.co.uk/casestudy/casestudy.pdf