Together we are BROAD
broad Design and Creativity
SOLUTIONS
Does your identity match your ambitions and audiences?
Do you have an identity that serves your future position and ambitions?
At BROAD BRAND Driven Change through design is how we look to change things for the better.
It covers a variety of disciplines, skill sets and talents. It blends the strategic and creative, the rational and the emotional, the head and the heart. It solves problems by understanding people.
Design is brand identity, visual communication, but it’s also customer experience, service design and culture shift. It’s creativity, innovation and invention, but its also empathy, understanding and compassion.
BRAND Driven change is a mindset, a method, it’s the ‘WoW’ factor that brings the theory into the visual world and ties everything together, by making something beautiful.
OUR APPROACH
Starting out as a design agency, we were, unsurprisingly, obsessed with all things visually beautiful, and well, we still are! But, we have learnt that our passion for great design fits at the heart of our strategy: to develop BRAND Driven Change.
It is important to sit your BRAND at the centre of your three essentials your people, inside and outside of the organisation, your purpose, your passion to make a difference, and your product, which you believe in, of course. We have developed a simplified process to cover the 8 core elements for brand-driven organisational transformation.
All of these address critical parts of the organisational brand, and help guide change agents to build a strong foundation for greatness.
BRAND KEY – We view these 8 blocks as fundamental to your overall success…
1
COMPETITIVE ENVIRONMENT
The market and alternative choices as seen by the consumer and the relative brand offers in the market.
2
TARGET AUDIENCE
Person for which the BRAND is always the best choice, defined in terms of attitudes and values, not just demographics.
3
KEY INSIGHT
All you know about thet target consumer and their needs upon which the BRAND is founded.
4
BENEFITS
The differentiating functional and emotional benefits that motivate purchase.
5
VALUE & PERSONALITY
What the BRAND stands for and believes in and/or personality.
6
DISCRIMINATOR
Single most compelling reason for target consumer to choose the BRAND.
7
REASONS TO BELIEVE
The proof we offer to substantiate the positioning.
8
BRAND ESSENSE & PROMISE
The disillation of the BRAND’S generic code into one clear thought.
