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Together we are BROAD

Organisational design


More effective organisation design, significantly improved results

A step-by-step methodology which identifies dysfunctional aspects of work flow, procedures, structures and systems, realigning them to fit current business realities/goals and then develops plans to implement the new changes. The process focuses on improving both the technical and people side of the business.

The design process leads to a more effective organisation design, significantly improved results (profitability, customer service, internal operations), and employees who are empowered and committed to the business. The hallmark of our design process is a comprehensive and holistic approach to organisational improvement that touches all aspects of organizational life, so you can achieve:

  • Excellent customer service
  • Increased profitability
  • Reduced operating costs
  • A culture of committed and engaged employees
  • A clear strategy for managing and growing your usiness

When we say design we’re talking about the integration of people with core business processes, technology and systems.

A well-designed organisation ensures that the form of the organisation matches its purpose or strategy, meets the challenges posed by business realities and significantly increases the likelihood that the collective efforts of people will be successful.


Although adaptable to the size, complexity and needs of any organisation, Our process is based around a tried and tested model.

The BRAND Model is the framework we use to help leaders understand their organisations and also guide a successful redesign.

The model reduces the complexity of an organisation to eight key variables that must be understood and aligned for a business to be successful.

Alignment implies a holistic or systems point of view that finds the best “fit” between all organisational elements.

Paying attention to and understanding these variables will result in major improvements in customer service, quality, efficiency, profitability and satisfaction of colleagues.

BROAD model

Design and Creativity