Together we are BROAD
We help clients Dream…
We have developed a simple approach to change that we like to call DREAM, it’s the way we get to hub of the change you are making.
We use the power of Brand and Culture to drive the change you seek,it allows us to create, inspire and help you reach the exciting destination you.
BROAD THINKINGDare to DREAM?
Define: Getting to the speciﬁcs
We believe that the most important element of a good solution is a good problem. Using workshops and analytical tools, we work with you to clarify your objectives, commercially and culturally to deﬁne and shape your outcomes.
This serves as our constant guide, the subsequent work and, more importantly, it’s the baseline against which you measure our impact and your return on investment.
Research: Building the foundations
We pride ourselves on a process that is rigorous, robust and, most importantly, responsible. In order to deliver return on investment as well as inspiring work, we help develop an evidence-base for change.
This means research: primary and secondary, desk and ﬁeld—literature reviews, workshops, interviews, surveys, co-creation whatever is required to generate insights powerful enough to trigger—and sustain—change.
Enable: Creating the conditions
We believe that change should be enabled, rather than dictated or delivered. Using a clear and compelling articulation of your brand as the foundation and by having a detailed understanding of your customers, colleagues and stakeholders as a framework, we collaborate together to create the conditions that empower and encourage the change you require.
Activate Pressing the “Go” Button
Change requires a trigger. The launch of a new initiative, campaign or programme represents the golden moment in which to secure its success.
With all of the rigorous planning, collaboration and communication in place alongside robust project management systems we help ensure a project is launched with maximum impact, It is also about communication and engagement, working alongside your team we will help create your own unique “Call to Action”.
Measure Taking stock
Change of any scale type is an investment, You will want to see a return on investment and we need to know that we’ve done our job.
The real test of our approach is in its evaluation. Using the Deﬁne and Research stages to establish baselines we develop evaluation frameworks based on outputs, outcomes, and impacts to demonstrate how our approach has helped deliver on your objectives.