Together we are BROAD
CULTURE driven change
Engaged, positive, happy
people make work places better for everyone
All organisations have, consciously or otherwise, an employer BRAND. It’s the way in which organisations diﬀerentiate themselves in the labour market, enabling them to recruit, retain and engage the right people.
A strong employer brand helps your organisation compete for the best talent and establish credibility. It has to connect with an organisation’s values and must run consistently through its approach to people management.
Analysis, interpretation and creation – building a clear picture of what the organisation stands for, oﬀers and requires as an employer – its distinctive ‘value proposition’.
Implementation and communication – The brand being applied for the ﬁrst time in the organisation.
Measurement, maintenance and optimisation – concerned with checking progress and maintaining momentum.
You don’t want to be just another public sector organisation, not for proﬁt, school, retailer or service industry organisation .
You need a brand culture that makes you recognisable, strong, and inspiring.
Change is, at its core, a people process, and people are creatures of habit, hardwired to resist adopting new mind-sets, practices, and behaviours.
To achieve and sustain transformational culture change, organisations and leaders and most importantly individual must embed Brand Culture change practices, principles and behaviours at every level.
OUR APPROACH – We’ll focus communications and engagement activity on supporting four key areas.
Who deﬁne and demonstrate your culture and values, giving staﬀ a clear line of sight between their jobs, the Vision and the organisation.
Who are supported to oﬀer their team clarity, treat people as individuals, and make sure colleagues feel valued and equipped to do great work.
Colleagues feel they can speak up and be listened to, with joint sharing of problems and a commitment to ﬁnding joint solutions.
LIVING THE VALUES
Colleagues feel your organisations values and behaviours are lived day-to-day, resulting in trust and a sense of integrity.
BRAND SOLUTIONS Organisational
Around 70% of large-scale change programs fail to meet their goals – and a key reason for that, is that organisations cannot resist managing the implementation of change rather than looking for ways to psychologically and systematically embed it.
Making change, and sticking to it, requires an appeal to the head and the heart.
That appeal is easier and more motivating in organisations where it is directed towards a clear, distinct and embedded Purpose that people have ownership of.
EMPLOYEE ENGAGEMENT STRATEGY
A good employee engagement strategy MUST align with the overall business strategy.
Mapping out your own strategy can seem daunting. That’s why we’ll work with you every step of the way.
Throughout the process, we’ll share best practice with you – keeping you ahead of the curve with the latest thinking in employee engagement.
Equipped with the very latest tools and techniques, we will help you develop a sustainable strategy you can feel conﬁdent and proud of.
Utilising 5 key areas we have developed a clear and easy approach to the development of employee engagement strategy, that will be tailored to your organisational needs.
OUR APPROACH –
Autonomy Select to ﬁt Small, empowered teams Time for slack
Clear, transparent goals Coaching Invest in management development Modern performance management
POSITIVE WORK ENVIRONMENT
Flexible work environment Humanistic workplace Culture of recognition Inclusive, diverse work environment
Training and support on the job Facilitated talent mobility self-directed learning High-impact learning culture
TRUST IN LEADERSHIP
Mission and purpose Continuous investment in people Transparency and honesty Inspiration