CASE STUDY

Bringing digital transformation to life through organisational game-play.

Digital transformation through organisational game-play Stonewater one of the UK’s leading housing associations engaged Design Force to develop an interactive board game to bring its digital transformation story to life at their 2017 colleague conference.

The objectives of the brief were:

Help colleagues understand the context of Stonewater’s digital strategy and transformation programme.

Making it clear digital transformation is not an IT project but rather a culture shift in the way the organisation will work in the future, which involves a blend of people, technology and customer experience.

Add clarity to Stonewater’s overall digital approach and the benefits of what becoming a digitally enabled organisation will bring.

Engage colleagues in our digital journey and embed both the digital pillars and principles across the organisation.

THE BRIEF

The brief called for a dialogue driven game, which was described as hybrid between Snakes and Ladders and Dungeons and Dragons.

Players were required to embark upon an imaginary digital journey which focussed on Stonewater’s digital strategy.

It also called for the creation of a unique player/storyteller to help them navigate the game with the objective to support them overcome potential digital barriers and to engage them in the decision making process.

THE BIG IDEA

BROAD took on the challenge and the result was an imaginative and interactive table game themed and styled on the 1980’s sci-fi film Tron where the players would be transported to the digital universe to play a game on The GRID.

THE GAME

From the original brief to project implementation, Design Force worked closely with Stonewater’s communications, digital and people teams which was an amazing collaborative experience that helped bring The GRID to life.

The game involved 63 teams playing the game in teams of 10 each team had help from ‘CLU’ a colleague who became a virtual guide, who was briefed in advance by ‘Master CLU’ S’ at BROAD. The CLU’s provided the team with information help and support.

Each team of 2 players were directly linked to one of the organisations 5 digital pillars which embedded the organisations digital vision.

The collaborative team-based game was a highly effective way of communicating the organisations digital strategy and vision.

BRAND CULTURE UNDER ONE ROOF

From concept, design and production, to being on stage on the day as ‘Master CLU’S’ the team at BROAD recognise that digital transformation is vital to the long term success and sustainability.

The shift to becoming a digital organisation is more than a series of IT projects. It requires a different mindset and a different approach to solving those ‘Wicked’ problems that require a different approach.

At BROAD we combine both Brand Culture together to deliver a unique client experience that delivers results in an innovative and inspirational way.

CONNECTING 650 STONEWATER COLLEAGUES WITH ITS DIGITAL STRATEGY

RESULTS BRINGING A DIGITAL VISION TO LIFE

From the original brief to project implementation, our communications, digital and people teams worked closely with BROAD, to create an educational and engaging game that brought Stonewater’s digital strategy to life.

The concept, design and production of the game were cleverly introduced with the distribution of a ‘teaser video’ to build up excitement and created a buzz about The GRID ahead of the conference.

We need to be digital – it is what our customers expect, and we want to make our online services to them attractive and easy to use. The digital experience is equally important for colleagues working in Stonewater so that we can all work effectively wherever we are. With the geography that we cover this is a crucial part of our digital programme,” says Karen Stephens, Digital Programme Director at Stonewater.

The GRID game was a brilliant way of getting colleagues engaged, excited and involved in our digital strategy. It also helped them understand why digital transformation is so important to our business and our ability to provide high quality customer services that deliver real value for money.”

A NEW DIGITAL CULTURE

Playing The GRID together, as one organisation, has helped our people understand why digital transformation is so important to Stonewater’s long-term effectiveness in the provision of social and affordable housing. The game has been a catalyst for activating business-wide cultural change and a new ‘digital’ mindset among colleagues that is driving an ambitious digital transformation programme across the business.

“The enthusiasm colleagues demonstrated playing The GRID was inspiring,” says Jenny Sawyer, Stonewater’s Director of People and Organisational Development.

“Over 2,457 individual responses were captured on the day. These have
been collated, analysed and incorporated within a digital communications
and engagement strategy which is now being used to drive our transformation programme and a new digital culture across the business over the next
three years.”

Are you transforming? Do you want to engage your people?

If so, let’s engage, we would love to talk to you, and help bring your digital vision to life.

Say hello@wearebroad.co.uk

BRAND CULTURE all under one roof…